Advertising Design & Typography
September 8 - December 16 / Monday, Wednesday 4-6:45pm
This course will be held in person at the Alfred Taubman Center for Design Education in Detroit. T*816.
PCS 149 ADVERTISING DESIGN AND TYPOGRAPHY
Projects explore typographic and composition styles that create effective advertising for a variety of media and channels. Students develop, design skills relative to specific advertising, and communication goals. Students learn the layout process from thumbnails and refined layouts to comprehensives produced on the computer. Students are introduced to digital, software, file management and output, prepress, and on press production. Students design and assemble a portfolio that is used for reviews and, as a foundation for their professional career.
Required course for all Advertising Design majors.
Students will have access to Adobe Creative Suite through CCS for the duration of this course. See below for technical requirements.
High school Sophomores, Juniors and Seniors may take CCS dual enrollment classes through CCS this Fall and save almost 80% of the cost of the class. The cost of the $4,617 class is discounted to $900 for high school students participating in the Dual Enrollment program. Classes are available online and as a hybrid of online and in person classes.
High school students living in Michigan may qualify for additional financial support through their school district. Complete the Dual Enrollment Application here.
Build your portfolio, complete your prerequisites, and earn three college credits before you graduate from high school.
Students will earn 3.0 transferable college credits.
For more information about Dual Enrollment contact the Office of Precollege and Continuing Studies at 313.664.7456.
CCS requires a COVID-19 vaccination record for faculty, students and staff, including continuing education students for the Fall 2021 semester. All people on campus are required to wear masks indoors